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November 13, 2006
EFOODSAFETY.COM, INC. SECURES NAME “PUREFFECT™”
FOR NEW ANTI-ACNE PRODUCT
- CK41 DIRECT, INC. RECONFIRMS INITIAL SALES PROJECTIONS
COULD REACH $200 MILLION
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SCOTTSDALE, AZ – NOVEMBER 13, 2006 – eFoodSafety.com, Inc. (OTCBB: EFSF), dedicated to improving health conditions around the world through innovative products and technologies, and its joint-venture partner CK41 Direct, Inc., a firm engaged in the marketing, production, and distribution of infomercials, today announced that the trademarked name “PurEffect™” has been secured for the Company’s previously announced anti-acne skin care system.
The trademarked name was purchased from Christine Valmy, Inc.
According to market research, 85% of the U.S. population between the ages of 12-25 years develops some form of acne and a total of 17 million Americans are currently plagued with acne. Skin problems are exceedingly common, resulting in American's spending close to $4 billion each year for the treatment of psoriasis, eczema and acne.
Christine McDonald, former CEO of CK41 Direct, Inc. stated, “We are excited to have commenced this exciting project with our partner eFoodSafety. Securing a recognizable trade name such as PurEffect™ is the first step in our roll-out and branding strategy for the product’s forthcoming direct response campaign. Testimonials have been secured and production of the direct response campaign is currently underway, with an anticipated first quarter 2007 launch date. We are eager to introduce this product to market as our market studies further confirm that sales of PurEffect™ could reach our original projections of $200 million domestically. We expect to announce our celebrity host and guest stars shortly.”
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