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WHITE PLAINS, NY – August 23, 2006 – CK41 Direct Inc., a leading producer of direct
response infomercial campaigns, today announced that the company has acquired the
exclusive worldwide marketing rights for a new beauty product, the BagBlocker from
Invoke Beauty. The duration of the agreement is ten years. CK41 plans to develop a
direct marketing campaign to launch the product in the first quarter of 2007.
The BagBlocker is an innovative therapeutic eye mask that helps diminish puffiness and
bags under the eyes. The exclusive design, with removable gel packs, greatly diminishes
the swelling beneath the eyes by not allowing fluid build up and relieving congestion. It
can also be used over the eyes to stimulate the pineal glands to emit melatonin required
for sleep. The BagBlocker is patented and approved by the Food and Drug Administration.
The product has had previous success in the Avon catalog.
“We are extremely excited to have landed the rights to such a unique and promising
product,” said Christine McDonald, chief executive officer of CK41 Direct. “The worldwide
market for eye firming products including plastic surgery is huge. We anticipate estimated
revenue at $ 25 million in gross sales in the first full year of the infomercial's national rollout
in the U.S. market alone.”
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