|
ROCKAWAY, N.J.--(BUSINESS WIRE)--AMBER Ready, Inc., provider of the wireless Police Emergency
Notification System, today announced that they have acquired CK41 Direct Inc., a leading producer of direct
response infomercial campaigns. AMBER Ready will change its name to “Galaxy Media and Marketing
Corporation,” and will become a publicly held parent company of the two subsidiaries, CK41 Direct and
AMBER Ready Inc. Gary Savage, formerly CEO of Diane Von Furstenberg Inc. and former COO of Consumer
Products at Beecham PLC, was appointed CEO and president of Galaxy Media and Marketing Corporation, the
parent company. All CK41 and Amber shareholders will now be shareholders of Galaxy. Gary Savage and
Frank Del Vecchio will remain as chief executive officers of their respective companies, CK41 Direct and
AMBER Ready.
“The AMBER Ready team is truly excited about acquiring a company that will give us the opportunity to
expose our child safety program and products to families on a national level through direct marketing,” said
Frank Del Vecchio. “Our new company will be well-positioned with the acquisition of the team that perfected
‘As Seen on TV’ by launching such products as Buns of Steel, AB-Doer , Tony Robbins Personal Power and many more.”
“Direct response marketing represents 10% of the U.S. Gross National Product. With rapid marketing
campaign rollouts, combined with future acquisitions, we will have the resources to penetrate global markets
and provide double-digit company growth,” said Gary Savage. “The CK41 team is ready to quickly launch the
PurEffect anti acne campaign along with several other consumer products.”
The merger was facilitated by John Thomas Financial, a full-service brokerage firm that also offers underwriting,
private placement, merger and acquisitions, and other investment banking services.
“The success of this merger will create the much needed awareness to all families across the country of the
missing children epidemic by launching a direct response marketing campaign on the AMBER Ready
Program. It is very exciting to see AMBER Ready partner with one of the best direct response marketing
companies, CK41 Direct,” stated Thomas Belesis, CEO of John Thomas Financial.
About CK41 Direct, Inc.
CK41 Direct is a leading producer of direct response infomercial campaigns. Combining 50 years of expertise
in network television and direct marketing know-how, the principals and directors of CK41 learned the direct
response TV industry from the ground up. This trial by fire experience has taught CK41 Direct how conventional
and unconventional marketing strategies can excel a direct response television campaign. For more information
go to www.ck41.com.
About AMBER Ready, Inc.
AMBER Ready, Inc. is the provider of the wireless Police Emergency Notification System with 24-hour
Emergency Response support. The AMBER Ready program is an innovative technology that helps parents and
legal guardians create child profiles and photographs that can be stored on their cell phone or email. The
system empowers parents nationwide with all the tools necessary to significantly reduce the amount of time
between when a child is determined missing and when an alert is initiated by law enforcement. The website is
www.amberready.com.
About John Thomas Financial
John Thomas Financial is a full-service brokerage firm with corporate headquarters located at 14 Wall Street,
23rd Floor, directly opposite the New York Stock Exchange, in New York City, the financial capital of the
world. Its clients include individuals, proprietorships, institutions, corporations, and other business entities. In
addition to providing retail brokerage services, the company also furnishes its Financial Consultants with
original market statistical analyses on a daily basis. John Thomas Financial also offers underwriting, private
placement, merger and acquisition, and other investment banking services as well as financial advisory
services to its investment banking clients. The Firm demonstrates its commitment to clients by emphasizing
Financial Consultant accessibility and responsiveness, insistence on integrity and ethical behavior, compliance
with industry laws, rules and regulations, and prides itself on exceeding client expectations.
www.johnthomasbd.com.
|
